Whenever anyone asks the question “What’s your business strategy?” I can visibly see 50% of a room shrink back into their chairs with fear and the other half glaze over with boredom.
Why is that?
Is it because grey suited types of both genders have, for years, bored the pants of us mere mortals with all the cr*p that comes with thinking that they have to “talk the talk” to get ahead in business.
And that any talk of strategy & business planning instils in us who have “been there and done that” a fear of hours and days of flip charts, questions, graphs and buzz words which lead to death by PowerPoint at the end of your “away days”.
When you run your own business as a savvy and amazing business woman then whose rules are you working to?
YOUR OWN!! So, let’s break down the dictionary definition of strategy and just talk about it in plain old English.
It’s a plan of action that’s going to take you from average to awesome in your business!
It’s what your product is and what sets it apart from your competition. It’s what makes your offer irresistible.
It’s who your ideal client is?
It’s how you’re going to get that product or service in front of them to sell it.
And, it’s when you’re going to launch, refresh, develop and grow your business.
The 5 following benefits of pulling your strategy together are well worth re-framing strategy as sexy as hell rather than stuffy and grey:
Imagine being totally clear about your goals, your vision, your journey and your outcomes. Imagine knowing what you will earn, when you will earn it and how you will make that happen.
That’s going to feel good, isn’t it? And when you can see that happening, imagine the buzz.
You will be able to forecast your income and expenditure much more accurately.
There is nothing worse than that feeling of overwhelm and we’ve all had it at some point in our business or even in our personal lives.
When you have a plan, when you know what you are doing and where you are going then the feeling of “being in control” quickly comes back and it’s a nice feeling for most of us who run a business.
You will begin dealing with reality rather than assumptions.
Can you remember a time that you felt completely confident about what you were doing or how you felt about your life? Good, isn’t it?
When you achieve clarity and control in your business then this naturally leads to an increase in confidence.
You will feel, look and act more confidently. Prospective clients will pick up on that – and it’s a winner!
Having absolute clarity about your business and your ideal client, gaining control about your business actions (whether daily, weekly or monthly), and feeling the confidence that all of that brings, will feed into a consistent confident business.
Your business needs consistency and nothing less will do! Put all your plans in place to give you this exceptionally important aspect to your business day, week, month, year!
You will start to channel your focus on the areas that are going to make you the most money and bring in the “best fit” clients for you.
When you have steps 1-4 working well together and in a natural habitual way then this frees up your time to start looking at business development. Successful businesses never stand still. They are always developing new products and services, thinking of new ways to engage with their current customer base and their prospects and creating the next phase of their journey.
You will start to have time to create new products or services. This will increase your repeat business and also attract new clients to you and your company.
Get the benefit you deserve from practical advice and help by contacting me for a free consultation and we can figure out how I can work with you to put some simple business plans, strategy and reviews in place.
We can even start with a simple business plan review and some feedback and pointers on how to bring your strategy together.
I work exclusively with business women who find this element of their business daunting and I help break it down into manageable & realistic chunks. And then I support them by keeping them accountable and working on mindset and motivation.
Sign up here to get a simple, quick and easy way to re-focus on what’s important in your business. Getting the basics right and stepping into your own CEO shoes.
And make some time for you. In order for your business to grow and you to be happy it’s essential that you allow yourself the time to review and reflect on everything that’s going on.
Affording yourself small blocks of time to work through these 4 Key Templates for Stepping into your CEO shoes will massively increase your chances of moving your business forward and building momentum.
Have a wonderful day and week ahead and if you’re mulling over any kind of challenge you may have right now in business then hop over to my Private Facebook group ‘Build your Brilliant Business with Anna’ which is full of amazing business women who recognise the need to be in a supportive & accountable space where we talk about setting yourself up for success and stepping into you CEO shoes.