I’ve always loved baking.

From being a little girl at home with my Mum making scones & jam tarts right up to this 40-something who bakes as often as she can and always has time to make the Christmas cake.

I remember having little plastic cutters in the shape of a star and moon and making pastry pieces as an offering for my Dad when he got home from work. Let’s be clear about this – the pastry had been played with so much that it was grey in colour and ended up the consistency of cardboard.

I always thought my Dad ate those offerings. Until one day, when I saw them in the bin!!

As an adult I completely understand why they were in the bin but as a child I didn’t know better. I thought they were the bee’s knees. I mean who wouldn’t want star & moon shaped pieces of grey solid pastry after a hard day at the office!

I’m glad to say that my baking abilities have come on a bit since those days, as has my expertise in business, both running them for others and successfully running my own business for the past 7 years.

The baking analogy is totally relevant for lots of us female business owners and I’m acutely aware of just how blooming hard it can be when you’re on your own, in the thick of and trying to bake the best damn cake you have ever made whilst not having a recipe and not even knowing what oven temperature you should use.  

None of us wants to deliver a hard piece of grey pastry rather than a sumptuous piece of cake, but how do you know you’re on the right track when there’s so many different ingredients to balance?

Get the right recipe

Most of the time when we’re baking or cooking something new we’ll use a tried and tested recipe and follow it to the letter until we’ve done it so many times it just comes as second nature.

In summary, that’s your business plan – 30, 60, 90 days or longer. It makes perfect sense to write down what ingredients you need to go into your cake to make it taste good – whether that’s mapping out your Compelling Vision, your dream client,  forecasting your sales, tracking your income or determining what marketing activity you’ll have – it’s  essential to have your business recipe.

Learn from the best  

So many of us watch baking & cookery programmes these days where we get expert advice and opinion on how to cook and which ingredients work best together. Just think of how many of us tune into Bake Off and Masterchef!

And even when we’re in the thick of it in the kitchen, you can Google almost anything and there’s a YouTube video showing you how to do it (yes, I’ve done that while sterilising Kilner jars for the Xmas piccallili!)

So, in business, there’s nothing wrong with working alongside someone to get the help, advice, support and encouragement you need to deal with the parts of your business that you just don’t understand, make you feel sick, perplex you, have you tearing your hair out and stop you achieving that perfectly formed piece of cake that you long to have on your plate!

Practice makes perfect

The proof of the pudding is in the eating! And just like any good cook with their favourite recipe, you’ll try your best to tweak and amend the formula to make it the very best it can be.

If it goes wrong then don’t just bin it off! Anyone who’s ever burnt a cake knows you can slice the top off, ice it, slice it and present a tasty treat that no one ever knows about!

The same goes for your business.

If there are bits of your marketing that didn’t work, learn from and change it. If you no longer want to deliver a certain product or programme then tweak it, change it, adapt it and move on. If you’re struggling with accountability and motivation then get working with someone who can drive your forward.

No business should stand still.

When running your business feels good, when your head and your heart are aligned with how it’s all going, when you can see the profits and the renewals of business then you’ll know you’ve got that winning recipe.

Feed It!

My Christmas Cake has been lovingly “fed” every weekend with “small” amounts of brandy – and boy, it smells and looks good. It’s a very happy cake!


The same goes for you and your business. You have to invest in yourself and your business for it to be a happy place that you, and any staff you have, want to work in. Positive vibes breed positive vibes and your customers and clients will feel it too.

So, do something for you and your business that’s going to help get you on track for success in 2020.

It may be more exercise, time out from behind your desk, less hours, more structure. It could be a business coach, a mentor, objective strategic support or a full business plan review.

There’s just over 3 weeks to Christmas now, and that’s plenty of time for you to decide what type of Christmas present you want to give your business this year.

Whatever you choose, make sure it’s going to leave you feeling good and wanting another slice of it!

If you’re interested in having your cake and eating it then my 90 Day Success Club for 2020 Business Vision will be right up your street. Find out more about how you can join us to kick start the business year and get your recipe just right by clicking here

Sign up here to get a simple, quick and easy way to re-focus on what’s important in your business. Getting the basics right and stepping into your own CEO shoes.

And make some time for you. In order for your business to grow and you to be happy it’s essential that you allow yourself the time to review and reflect on everything that’s going on.

Come and join me in my Private Facebook group ‘Build your Brilliant Business with Anna’ which is full of amazing business women who recognise the need to be in a supportive & accountable space where we talk about setting yourself up for success and stepping into you CEO shoes. 

Anna x



Download Your Freebie

4 Key Templates – Stepping into your CEO shoes

This fabulous resource will help you get your business head in gear and focused on your growth.

The 4 key templates are a super simple, quick & easy way to re-focus on what’s important and help you step into your own CEO shoes!

They’re some of the business basics that we all find it really easy to forget about or not even start!

So, get ahead of the game, get complete clarity about your business vision & goals and let’s start planning your brilliant business growth…

Anna x

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