Pink Dragonfly

Helping women transform their businesses and step into their CEO shoes

I’m Anna

I’ve been helping women transform their businesses & be successful since 2012

I work with women, like you, who are serious about transforming their businesses into something bigger and better and who just need a little bit of strategy, direction, support & accountability to get shit done!

I use my years of in-depth strategy & planning expertise within corporate environments and bring it to real life for women like you and me who want to build their dreams into a successful and rewarding business.

So, whether you’re a bookkeeper, a jeweller, a graphic designer, a cake maker, a beautician or a VA, I will show you the key strategies, techniques and structures for stepping up and stepping into your CEO shoes!

I work with you to break down all of those things that often feel “overwhelming” in business into manageable bite size chunks which are achievable and realistic. I help you work through visions, goals, strategy and implementation.
As well as being super organised and a strategic thinker, I’m also a qualified NLP Practitioner and totally in tune with my “woo woo” side, so be ready to talk about your Compelling Vision and how to manifest your dreams.

I truly believe that the powerful combination of these two approaches to business and life is the way forward. I know that with focussed actions, support and accountability, every women can transform their business into what they have dreamt it will be.

I am totally passionate about supporting women to achieve their dreams and believe in themselves by moving towards their dreams and away from procrastination and struggle.

I work on a 121 basis with clients across the UK and also offer on-line programmes and packages that allow you to work at your own pace and in your own time.

Take a look around and drop me a message to start moving your business closer towards your dream.


Having total clarity about what you want, where you are and what action you need to take is essential for moving your business forward. I work with my clients on their Compelling Vision so that we can plan out their goals and move towards their dreams.






When we forget what that Compelling Vision was for our business, we lose our way. It’s really easy to caught up in the day to day “stuff”, the boring “stuff”, the necessary “stuff”. Imagine if you had your Compelling Vision front and centre every day – how would that feel? If you reminded yourself every day what the future will look like and where this journey is taking you. Let’s work on what drives you & keeps you moving forward.


Mindset is everything! I’ve spent years investing in my own development to have a healthy & positive mindset. Believe me, I’ve been at rock bottom before – I know how the mind can play tricks. We can all fall prey to Imposter Syndrome & Procrastination. So, let’s work on your beliefs & values, explore what’s holding you back & then adopt successful strategies for moving you & your business forward by smashing those limiting beliefs!


We all let ourselves down sometimes. It’s easy to put that “thing” to the bottom of the pile and bury our heads in the sand. You are not here to play it small! So, let’s get you some accountability and get motivated to step up and into your CEO shoes. You are accountable to your business and you’re accountable to me – let’s transform your business!



No bullshit

Business doesn’t have to be a hard slog all the time, but you do have to work at it and you do have to be a realist.
I’m here giving it to you straight. I’m never going to pretend it’s easy but I’m never going to allow you to set yourself up to fail either.
It’s all about setting you up for success. 




A good business never stands still. All businesses develop over time and it’s essential to keep up with the market, trends and technology.

A business plan is an evolving, living thing. Working in 30/60/90 day cycles we can set you up for the best possible outcomes to transform your business.

Put aside whatever old beliefs you may have about a Business Plan and let’s make yours totally rockin’. 

On the blog

I blog about all sorts of business stuff (and sometimes life stuff too)
whether it’s setting targets, the importance of knowing your numbers, how to nail your business vision or conquer imposter syndrome, I blog from the heart and I write about things that are going on in my business and my clients’ businesses.
I’m not going to bamboozle you with the latest buzz words or trends, I’m going to tell you what I’ve done, what’s worked – and what hasn’t – and how you can translate that to your business.

How I Can Help


There is no “one size fits all” so I’m always happy to discuss what my clients challenges are and tailor support to their needs. You can take a look at the flavour of some of my standard packages over here

Brilliant business women community

Join my awesome monthly membership community where you’ll get business basics along with strategy, accountability, mindset and a total bullshit free zone! Click here

Free Facebook Group

Come and join our growing band of amazing business women who are all committed to building their businesses through action, accountability and momentum. Join us here

Download Your Freebie

4 Key Templates – Stepping into your CEO shoes

This fabulous resource will help you get your business head in gear and focused on your growth.

The 4 key templates are a super simple, quick & easy way to re-focus on what’s important and help you step into your own CEO shoes!

They’re some of the business basics that we all find it really easy to forget about or not even start!

So, get ahead of the game, get complete clarity about your business vision & goals and let’s start planning your brilliant business growth…

Anna x

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